UX / PRODUCT
DESIGNER
Senior UX Designer with 10+ years designing complex B2C and B2B SaaS platforms
across education, AI, and e-commerce.
Success Stories
About
I'm a Senior UX/Product Designer who bridges strategy and execution—turning complex business problems into elegant, high-performing experiences.
Over 10+ years, I've designed systems that generate measurable impact: £7.5M+ in tuition revenue through conversion optimisation, 45-minute efficiency gains via AI tooling, and 62% reduction in staff turnover through improved UX. My work spans multi-market B2B/B2C platforms, transactional flows, and scalable product ecosystems.
I thrive in environments where design directly influences business outcomes, whether that's optimising high-stakes enrolment funnels, designing AI-powered productivity tools, or building design systems that scale across markets. I balance strategic thinking with hands-on craft, and I'm equally comfortable leading discovery workshops, mentoring designers, or collaborating directly with engineering on technical implementation.
Let’s work together.
Get in touch→
gmail.com