Senior UX / Product Designer · 10+ Years
I operate at two levels simultaneously: precise craft and strategic thinking. I don't just design screens; I think about the full context a product exists in, and I consistently act on it.
I'm a Senior Product Designer with 10+ years shaping consumer and B2B SaaS products that drive measurable growth. I work across the full journey, research, interaction design, and delivery, translating complex problems into experiences that actually convert, retain, and scale.
What sets my work apart isn't just polish, it's judgement. I've led full product redesigns, designed AI-powered tools from first principles, and built systems that outlive the teams that shaped them. I care as much about the decision behind a screen as the screen itself, and I back that with evidence, not opinion.
Whether I'm owning a product end-to-end or working within an existing system, I bring the same standard: design that earns its place, not just fills space.
Craft and strategy in equal measure, across the full product lifecycle.
Precise, purposeful interfaces grounded in research. End-to-end delivery across B2C, B2B SaaS, accessibility, and consumer apps.
Identifying opportunities and risks that sit outside the design brief: commercial gaps, competitive blind spots, and market positioning.
Qualitative and quantitative investigation: designing methodologies, uncovering real needs, and turning findings into strategic decisions.
Validating whether a market exists before a product is built. Survey design, buyer identification, and adjacent revenue mapping.
Consistent, scalable design languages that keep teams aligned and products coherent as they grow.
Working prototypes in code to validate technical constraints before design decisions are made, bridging design and engineering.
End-to-end design with measurable results, across B2B Saas and consumer products.
King's InterHigh
FateDate
Full product lifecycle from concept to launch. Onboarding redesign reducing early friction. Verification repositioned post-value to improve conversion.
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King's InterHigh · Academy21 · USPA
King's InterHigh
Sign2Me · Self-Initiated
I'm open to senior, lead, and founding-team roles as well as selected freelance engagements where design can make a real commercial difference. If you're working on something ambitious, let's talk.