Senior UX / Product Designer · 10+ Years
I operate at two levels simultaneously: precise craft and strategic thinking. I don't just design screens; I think about the full context a product exists in, and I consistently act on it.
I'm a Senior UX/Product Designer with 10+ years who operates at two levels simultaneously: precise craft and strategic thinking. I don't just design screens; I think about the full context a product exists in and consistently act on it.
Most designers at my level can show polished work and back it with data. What's rarer is that I actively identify problems and opportunities that sit outside my remit: commercial gaps, business model risks, competitive blind spots. I've done this repeatedly and can evidence it.
My portfolio reflects both: design case studies that show process, decisions, and measurable impact, and a product strategy section that shows me thinking like a founder, validating markets, identifying risks, and influencing direction before a pixel is placed.
Craft and strategy in equal measure, across the full product lifecycle.
Precise, purposeful interfaces grounded in research. End-to-end delivery across B2C, B2B SaaS, accessibility, and consumer apps.
Identifying opportunities and risks that sit outside the design brief: commercial gaps, competitive blind spots, and market positioning.
Qualitative and quantitative investigation: designing methodologies, uncovering real needs, and turning findings into strategic decisions.
Validating whether a market exists before a product is built. Survey design, buyer identification, and adjacent revenue mapping.
Consistent, scalable design languages that keep teams aligned and products coherent as they grow.
Working prototypes in code to validate technical constraints before design decisions are made, bridging design and engineering.
End-to-end design with measurable results, across B2B Saas and consumer products.
King's InterHigh
King's InterHigh
King's InterHigh · Academy21 · USPA
FateDate
Full product lifecycle from concept to launch. Onboarding redesign reducing early friction. Verification repositioned post-value to improve conversion.
Read case studyIdentifying and acting on opportunities that sit outside the design brief, before being asked.
Sign2Me · Self-Initiated
Built a working ML prototype for real-time sign language recognition. Validated the market, scoped the product, and pitched it independently. Reached BBC Apprentice interview stage. Employer subsequently explored as an R&D initiative.
Internal / Self-Initiated
Identified the school was absent from AI-generated search results. Researched the gap, mapped the commercial impact, and pitched a GEO content strategy targeting parent anxieties directly.
I'm open to senior, lead, and founding-team roles as well as selected freelance engagements where design can make a real commercial difference. If you're working on something ambitious, let's talk.