Senior UX / Product Designer · 10+ Years
Guide Behaviour. Steer Decisions. Influence Outcomes.
Senior Product Designer helping ambitious teams turn complex behaviour into products people actually use.
Two levels.
One designer.
I'm a Senior Product Designer with 10+ years shaping consumer and B2B SaaS products that drive measurable growth — across research, interaction design, and delivery. What sets my work apart isn't just polish, it's judgement: I back decisions with evidence, not opinion, and build systems that outlive the teams that shaped them.
Capabilities
UX & Product Design
Precise, purposeful interfaces grounded in research. End-to-end delivery across B2C, B2B SaaS, accessibility, and consumer apps.
Product Strategy
Identifying opportunities and risks that sit outside the design brief: commercial gaps, competitive blind spots, and market positioning.
User Research
Qualitative and quantitative investigation: designing methodologies, uncovering real needs, and turning findings into strategic decisions.
Feasibility & Validation
Validating whether a market exists before a product is built. Survey design, buyer identification, and adjacent revenue mapping.
Design Systems
Consistent, scalable design languages that keep teams aligned and products coherent as they grow.
Prototyping & Build
Working prototypes in code to validate technical constraints before design decisions are made, bridging design and engineering.
Let's Create
Together
I'm open to senior, lead, and founding-team roles as well as selected freelance engagements where design can make a real commercial difference. If you're working on something ambitious, let's talk.