Shaping Experiences
Senior UX / Product Designer · 10+ Years
Problem solver.
Creative at heart.
I'm a Senior UX/Product Designer with 10+ years designing complex B2C and B2B SaaS platforms across education, AI, and e-commerce, serving users across Europe, the US, and the UAE.
But if I'm being honest, I think of myself as a problem solver who happens to be passionate about creativity.
I approach design the same way I approach music production: start with a clear structure, layer in the details that create emotional resonance, then refine until it feels effortless. Whether I'm building high-stakes enrolment funnels, designing AI teaching tools, or creating ambient guitar tracks in my studio, I'm driven by the challenge of making complexity disappear.
Full process.
Measurable outcomes.
I work across the full design process, from discovery and UX vision through prototyping, testing, and engineering collaboration. My front-end background (HTML, CSS, JavaScript) means I can design within technical constraints and discuss implementation details with developers.
I specialise in complex, multi-role B2B and B2C systems, build design systems that scale, ensure WCAG 2.2 AA compliance, and use analytics and research to validate decisions. I focus on measurable outcomes: revenue generated, time saved, friction removed.
Core Skills
Another creative language.
Outside of design, I spend a lot of time making music. It started as a way to unwind after long design sessions, but over the years it's become a second creative language for me.
I write and produce tracks that range from ambient textures to heavier, guitar-driven pieces, often drawing inspiration from the same sense of rhythm, flow, and balance that drives my design work.
For me, music is another way of exploring interaction: how sounds layer, resolve, and surprise in the same way interfaces guide, inform, and inspire.
Selected Tracks
Let's work together.
I'm open to senior IC, lead, and founding-team roles, and selected freelance engagements where design can make a real commercial difference.