SHAPING EXPERIENCES
I'm a Senior UX/Product Designer with 10+ years designing complex B2C and B2B SaaS platforms across education, AI, and e-commerce, serving users across Europe, the US, and the UAE. But if I'm being honest, I think of myself as a problem solver who happens to be passionate about creativity.
I approach design the same way I approach music production: start with a clear structure, layer in the details that create emotional resonance, then refine until it feels effortless. Whether I'm building high-stakes enrolment funnels, designing AI teaching tools, or creating ambient guitar tracks in my studio, I'm driven by the challenge of making complexity disappear.
WHAT I DO
I work across the full design process, from discovery and UX vision through prototyping, testing, and engineering collaboration. My front-end background (HTML, CSS, JavaScript) means I can design within technical constraints and discuss implementation details with developers.
I specialise in complex, multi role B2B and B2C systems, build design systems that scale, ensure WCAG 2.2 AA compliance, and use analytics and research to validate decisions. I focus on measurable outcomes: revenue generated, time saved, friction removed.
Selected tracks
Outside of design, I spend a lot of time making music. It started as a way to unwind after long design sessions, but over the years it’s become a second creative language for me. I write and produce tracks that range from ambient textures to heavier, guitar driven pieces often drawing inspiration from the same sense of rhythm, flow, and balance that drives my design work. For me, music is another way of exploring interaction, how sounds layer, resolve, and surprise in the same way interfaces guide, inform, and inspire.
Let’s work together.
Get in touch→
gmail.com