2025 · Design For AI · UX Design · Generative AI
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KING'S INTERHIGH
Duration
6 - 8 Months
Project Type
Sign Up Flow
Onboarding
Finance Portal
Web Design
Responsive Design
My Role
UX Lead
Front End Dev
Target Users
Parents & Carers
Multi-market (UK, Middle East, South East Asia and U.S)
Contribution
User Reasearch
Flow Design
High Fidelity Design
Front End Dev
Outcome
1,900+ New Students Onboarded
Representing over £7.5M in Annual Tuition Revenue
4.5 / 5 Usability Score
Daily Registrations Doubled
Rolled Out Across UK, UAE, SEA & US
Overview
King’s InterHigh is the UK's leading online multi-regional private school that serves over 6,000 students across Europe, Africa, Asia, and now the East Coast of the United States. The school offers a flexible and accessible learning experience, providing a range of subjects and qualifications for students from primary through to A-level.
As part of their growth, the school sought to overhaul its enrolment process to improve efficiency, enhance user experience, and accommodate diverse international markets. This project focused on designing a streamlined enrolment flow, localising the process for different regions, and introducing new features like the Enrolment Dashboard, Finance Hub, and Parent Hub to simplify ongoing management for parents and students alike.
My Role
Owned end-to-end enrolment UX across regions (UK, UAE, SEA and US).Designed onboarding flow, Enrolment Dashboard, Finance & Parent Hubs.- Localised language, subjects, timetables, and tax rules.
- Defined complex journeys (multi-student, mixed qualification levels, state driven tax variations).
- Iterated via Hotjar + surveys; collaborated with PMs, developers, and market leads.
- Contributed towards front end development
The Problem
- Sign-up journey was confusing and not localised for different markets.
- Registration completion rate was just 32%.
- Many families registered but never paid, skewing projections (avg. tuition fee ~£4,000).
- Onboarding data was incomplete, creating heavy manual workload for internal teams.
- Parents lacked a clear dashboard to track progress.
- Payments and invoices were fragmented and often managed via email.
Flow Breakdown
- Simple, localised forms tailored to region (UK, UAE, SEA, US).
- Upfront commitment fee deducted from tuition to reduce drop-offs.
- Enrolment dashboard for capturing required documents, subject choices, contracts, and payments.
- Parent hub for managing enrolment progress, payments, updates, and support.
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Execution
Registration Process
- Designed a start-to-finish sign-up flow across multiple markets.
- Provided clear regional pathways with exclusive package visibility.
- Collected key details upfront (email, phone) for follow-up on incomplete forms.
- Integrated a bespoke package builder for customised subject selection.
- Implemented a £100 sign-up fee, deducted from tuition, to ensure committed registrations.
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Enrolment Dashboard
- Built a guided, step-by-step dashboard for completing onboarding.
- Added flexible payment plan and contract type options.
- Automated identity verification via Stripe.
- Introduced a call scheduling tool for direct discussions with parents.
- Created a dedicated payment section for completing tuition fees.
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Parent Hub
- Designed a hub for ongoing parent engagement (news, performance, payments).
- Implemented a searchable support centre and live chat.
- Introduced a personal finance dashboard for past and upcoming payments.
- Added a notification system for payment errors and required actions.
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Results
- 1,900+ students onboarded, generating £7.5M+ annual tuition revenue.
- Daily registrations doubled from 36 → 84, growing to 6,000+ students.
- 1,000+ successful payments processed in the first weeks post-launch.
- Usability score: 4.5/5, with 88% rating the process as “easy” or “very easy.”
- Hotjar + survey insights informed improvements (multi-student onboarding, fee transparency).
- Identified seasonal peak enrolments (May–July) for rollout planning.
- System scaled across UK, UAE, SEA, and US; by 2024, 50% of students enrolled via new system.
