Craft & Impact

UX Design Product Design B2C SaaS

King's InterHigh

Enrolment System Redesign

Redesigned the entire enrolment journey from scratch, creating a system now operating across multiple international markets.

£7.5M+revenue generated
1,900+students enrolled
133%more daily registrations
Product Design User Research Consumer

FateDate

Full Product Lifecycle

Full product lifecycle from concept to launch. Onboarding redesign reducing early friction, with verification repositioned post-value to improve conversion.

UX Design Interaction Design Systems Thinking

Lockwood Publishing

Good UX Remains

Avakin Life has been visually rebuilt several times since 2017. But the core interaction UX remains untouched.

20M+players
8+ Yearsinteraction model retained
UI ≠ UXvisuals rebuilt, system unchanged
UX Design Accessibility Design Systems

King's InterHigh · Academy21 · USPA

Student Dashboards

Unified dashboard system serving 8,000+ students across three schools, with full WCAG 2.2 AA compliance across all three products.

8,000+students served
92%satisfaction rate
WCAG AAall three products
Product Design AI/ML EdTech

Inspired Online

Amicus AI Teaching Assistant

Redesigned AI teaching tool that reduced teacher turnover and saved significant time on daily lesson preparation.

62%reduction in turnover
17%staff satisfaction increase
45 minsaved per teacher/day
Feasibility ML Prototype Self-Initiated

Sign2Me · Self-Initiated

From Idea to Employer R&D

Built a working ML prototype for real-time sign language recognition. Reached BBC Apprentice interview stage. Employer subsequently explored as an R&D initiative.

BBCApprentice interview + employer R&D
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