Craft & Strategy
End-to-end design with measurable results, alongside strategic work that sits outside the brief.
Craft & Impact
End-to-end design with measurable results, across education, fintech, and consumer products.
Enrolment System Redesign
Redesigned the entire enrolment journey from scratch, creating a system now operating across multiple international markets.
Amicus AI Teaching Assistant
Redesigned AI teaching tool that reduced teacher turnover and saved significant time on daily lesson preparation.
Student Dashboards
Unified dashboard system serving 8,000+ students across three schools, with full WCAG 2.2 AA compliance across all three products.
Full Product Lifecycle
Full product lifecycle from concept to launch. Onboarding redesign reducing early friction, with verification repositioned post-value to improve conversion.
Beyond the Brief
Identifying and acting on opportunities that sit outside the design brief, before being asked.
From Idea to Employer R&D
Built a working ML prototype for real-time sign language recognition. Reached BBC Apprentice interview stage. Employer subsequently explored as an R&D initiative.
GEO: AI Search Visibility
Identified the school was absent from AI-generated search results. Researched the gap, mapped the commercial impact, and pitched a GEO content strategy targeting parent anxieties directly.