Craft & Impact

UX Design Product Design B2C SaaS

King's InterHigh

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Enrolment System Redesign

Redesigned the entire enrolment journey from scratch, creating a system now operating across multiple international markets.

£7.5M+revenue generated
1,900+students enrolled
133%more daily registrations
Product Design User Research Consumer

FateDate

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Full Product Lifecycle

Full product lifecycle from concept to launch. Onboarding redesign reducing early friction, with verification repositioned post-value to improve conversion.

UX Design Interaction Design Systems Thinking

Lockwood Publishing

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Good UX Remains

Avakin Life has been visually rebuilt several times since 2017. But the core interaction UX remains untouched.

20M+players
8+ Yearsinteraction model retained
UI ≠ UXvisuals rebuilt, system unchanged
UX Design Accessibility Design Systems

King's InterHigh · Academy21 · USPA

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Student Dashboards

Unified dashboard system serving 8,000+ students across three schools, with full WCAG 2.2 AA compliance across all three products.

8,000+students served
92%satisfaction rate
WCAG AAall three products
Product Design AI/ML EdTech

Inspired Online

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Amicus AI Teaching Assistant

Redesigned AI teaching tool that reduced teacher turnover and saved significant time on daily lesson preparation.

62%reduction in turnover
17%staff satisfaction increase
45 minsaved per teacher/day
Feasibility ML Prototype Self-Initiated

Sign2Me · Self-Initiated

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From Idea to Employer R&D

Built a working ML prototype for real-time sign language recognition. Reached BBC Apprentice interview stage. Employer subsequently explored as an R&D initiative.

BBCApprentice interview + employer R&D
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