SHAPING EXPERIENCES
I'm a Senior UX Designer with 10+ years designing complex B2C and B2B SaaS platforms across education, AI, and e-commerce.
I thrive in environments where design directly influences business outcomes—whether optimising high-stakes enrolment funnels, designing AI-powered productivity tools, or building systems that scale across markets and products.
WHAT I DO
I balance strategic thinking with hands-on craft, working across the full customer lifecycle—from acquisition and onboarding through retention and optimisation. I'm equally comfortable leading discovery workshops and defining UX vision, designing complex multi-role systems, building and governing design systems, collaborating with engineering on technical implementation, and using data and research to validate decisions. I think in systems, design for accessibility (WCAG 2.2 AA), and measure what matters.
Selected tracks
Outside of design, I spend a lot of time making music. It started as a way to unwind after long design sessions, but over the years it’s become a second creative language for me. I write and produce tracks that range from ambient textures to heavier, guitar-driven pieces often drawing inspiration from the same sense of rhythm, flow, and balance that drives my design work. For me, music is another way of exploring interaction: how sounds layer, resolve, and surprise in the same way interfaces guide, inform, and delight.
Let’s work together.
Get in touch→
gmail.com